firstborn is

A hands-on consultancy that works closely with founders and creative leaders (for months in your office if that’s what it takes!) to get to the truth of your brand, the customer experience you want to create, and the story you want to share.

the approach

We go there. Our process is rigorous and fun. We ask the-hard-to-answer questions because we believe it uncovers the information that is integral to creating meaningful strategies and practical tools that build successful brands.

our philosophy

We believe businesses succeed when they have a purpose.

That brands connect when they stand for something—not everything.

And that stories resonate when an emotional truth is revealed.

About Lisa

Lisa Lundy is a creative marketer and storyteller with over 20 years of experience building global brands like J.Crew, Gap, DKNY and Juicy Couture, and start-ups including Tamara Mellon, Loveseen, and Stylest. She started her career in public relations and shifted her focus to work that would allow her to write. The transition presented itself quite naturally as brands started to need editorial direction and content creation to connect and sustain conversations with their audiences.

Her years of in-house expertise as “the client” drive Firstborn’s unique approach as she understands what in-house creative teams need in order to thrive and evolve.