LOVESEEN

Brand Strategy | Editorial Direction

Tone of Voice | Naming

Website | Packaging | Launch Campaign

A TRUE STORY ABOUT FAKE LASHES

Loveseen: Jenna Lyons’ highly anticipated company after leaving J.Crew. Lyons tapped Lisa to help bring the Loveseen brand and her vision to life. The year-long engagement started with a deep dive into the brand strategy, defining the company’s mission, vision, and values. From there, we discovered Loveseen’s voice and led editorial direction across every touchpoint of the brand: website, packaging, marketing materials, launch campaign and press materials.

We love pushing boundaries and having fun with language—so this project was a match made in heaven!