Ollie

Brand Pillars & Strategy

Tone of Voice

Editorial Direction

welcome home

Ollie is on a clear and simple mission: to humanize housing. Founders and brothers, Christopher and Andrew Bledsoe started the co-living company to create a new housing category to radically change the way people live. The purpose-driven company also has a lofty goal—help its residents achieve self-actualization so that they can ultimately contribute to collective actualization, or more plainly, to help make the world a better place.

Our work together focused on refining the brand values and creating a strategy to take the internal communication and messaging used for partners and developers and take translate that into a strategy and tone of voice that would speak to customers and residents. We evolved Ollie, everyone’s favorite roommate