STYLEST

Brand Strategy | Editorial Direction

Tone of Voice | Naming

Website | Social Launch

So Long Swimsuit. Hello, Swim System.

Fashion industry veterans Joyann King, Alia Yahia-Boswell, and Chrissy McCurdy bring their unique expertise to reimagine swimwear for women in midlife. Their revolutionary system starts with first-in-its-category: swim lingerie.

The Stylest team tapped Firstborn to help build the brand from the ground up starting with brand strategy. Lisa established the brand voice and led editorial direction for the website build, brand collateral, the launch campaign and social strategy.